In addition to clarifying educational outcomes as they relate to workforce needs and expectations, competencies are critical to linking course learning objectives to the SPH/PHP instructional objectives. The CEPH criteria require each SPH/PHP to state a mission that is supported by institutional goals for instruction, service and research. Goals are broad idealistic statements of how the institution’s efforts in research, service and instruction lead to the stated mission. Goals must in turn be supported by objectives that are more specific, measurable statements of what the SPH/PHP plans to achieve related to research, service and instruction. Figures.