But what does knowing about a culture’s explanatory models have to do with getting your organization’s message to a hard-to-reach audience? Everything, if your message is about health- related beliefs and behaviors. Often, we try to educate or to convince people to act a certain way using our explanatory models, instead of theirs. If you want to help a community improve its health, you need to understand the way its community members think. If you want to get the word out to a cultural community, knowing something about that community’s health care beliefs and behaviors is essential. In other words, one of the best ways to.
