Does the community prefer one news medium over another? Cultural groups do have media preferences: some studies show, for example, that African Americans tend to get much of their news and health information from television or radio, rather than print. Be aware, too, of the digital divide in planning for outreach methods. While computers seem pervasive in American culture, studies show that some communities are not as likely to rely on computerized media sources. Do community members generally have access to computers? (The answer may be surprising — according to one study, Hispanics have slightly more access to computers than whites.) Relying on.
