This is especially true if you are targeting a community of color or a low income community. In the ., there are significant differences in the way ill health affects different communities. Consider, for example, that on many Indian reservations, over half the population suffers from diabetes. Or that African American children of all income levels are hospitalized for asthma at three times the rate of white children. Consider that Latinos are more likely to be newly diagnosed with HIV infection than white people, but times less likely to be treated with life-prolonging anti-retroviral therapies
