When organizations exchange information to help facilitate business processes, the importance of privacy is fairly well established and has become customary. An organization wants its information kept confidential to prevent damage that may occur if the information is obtained by competitors or other parties that could use the information to negatively impact the competitive position or the well-being of the information-providing company. The provider of the information has a public image to protect and the misuse of confidential information could result in bad publicity. In the case of publicly held companies, improper dissemination of proprietary information could negatively impact stock value. Individuals who provide information to.
