Since the transition to democracy in 1994, South Africa has become a well documented nation. A multitude of national and sub-national studies have been conducted, yielding a wealth of information about the characteristics of South African society, and how these have evolved over time. However, less is known about how South Africans feel about their world and themselves. There remains much scope for deepening our understanding of the public’s values, chronicling how these have been changing, and determining the extent to which different segments of the population vary in their attitudes and b.