who is Generation Y? Birth years 1977- 1992. Over 75 million people. Significant world events. Global perpective. Creating change. | June 4, 2008 Intuit Communities Marketing to Generation Y Outline Who is Generation Y? What does Generation Y most value? Why is this topic important? How do you market to Generation Y? When do you act? Who is Generation Y? Birth years1977-1992 Over 75 million people Significant world events Global perspective Creating change What does Gen Y most value? Freedom Meaningful work Living first Friends Diversity Why is this topic important? How do you market to Generation Y? Simple Authentic Hip Quick Sustainable Gen Y’s Top 15 Most Loyal Brands Apple Trader Joe‘s Jet Blue In N Out Ben N Jerry's Whole Foods Adidas American Apparel Target H & M Levi's Volkswagen Converse Vitamin Water Red Stripe Why These Brands? The formula for success with marketing to Gen Y: Clean + Simple= Hip (no fuss, no muss!) It's . | June 4, 2008 Intuit Communities Marketing to Generation Y Outline Who is Generation Y? What does Generation Y most value? Why is this topic important? How do you market to Generation Y? When do you act? Who is Generation Y? Birth years1977-1992 Over 75 million people Significant world events Global perspective Creating change What does Gen Y most value? Freedom Meaningful work Living first Friends Diversity Why is this topic important? How do you market to Generation Y? Simple Authentic Hip Quick Sustainable Gen Y’s Top 15 Most Loyal Brands Apple Trader Joe‘s Jet Blue In N Out Ben N Jerry's Whole Foods Adidas American Apparel Target H & M Levi's Volkswagen Converse Vitamin Water Red Stripe Why These Brands? The formula for success with marketing to Gen Y: Clean + Simple= Hip (no fuss, no muss!) It's trendy to be simple and easy! Quirky, unique and dorky (Jet Blue and Trader Joe's are both known for being one of a kind shops) Happy employees (people who work at the aforementioned companies say they LOVE their jobs!) How do you reach Gen Y? Get to know their values Respect them Build a trusting relationship Communicate with them on their terms Development Training Experimentation Voice Coaching Feedback Diversity Community Divergency Acceptance Respect Appreciation Decisiveness Simplicity Brainstorming Research Action Flow Marketing to Gen Y Social networking sites (Facebook) Mash-ups Extreme sporting events Gen Y street teams Partnering with youth oriented companies Gen Y word of mouth Marketing Turn-Offs Hype E-mail blasts Push marketing Fax Cold calling Trying to be “hip” Consumer by Mr. Youth Authenticity Trumps Celebrity - Consumer responds to honest, relevant messaging from peers over
