It’s the other four-letter word. The D-word. The D-bomb. DIET. Why do we hate that word so much? Hunger. Failure. Rules. Restrictions. Deprivation. Expectations. Rebound weight-gain. Eating disorders. Strained relationships. Bad foods. Bad moods. Bad breath. Guilt. There are so many negative associations with the word diet, it’s no wonder that over half the North American population is overweight. We hate dieting. It’s torturous. Tacky. Totally depressing. And even worse, dieting doesn’t seem to work. The number of diet books, diet experts, and diet products is increasing each year, yet the rate of obesity keeps rising. So, if diets make us angry, and hungry, and cranky,.