Welcome! This book provides an opportunity to explore the fascinating, underpublicized, and sometimes misunderstood subject of social psychology. In it, twenty-eight intriguing studies that throw light on human social thinking and behavior are reviewed. These studies, mostly laboratory experiments, address topics such as people's unawareness of why they do what they do, the tenacity with which they maintain beliefs despite contrary evidence, and the surprising extent to which they are influenced by the social groups to which they belong
