In the past few years, the word superfruit has blared into the headlines with alluring fanfare. What began as just a few curious exotic juices in the American market has now evolved into thousands of products in a multibillion-dollar global industry. From the start, the superfruit category has been more about marketing than science. Beverages made from rare, enchanting fruit species marketed with a message of antioxidant benefi ts have beckoned consumers with a seductive array of irresistible health promises
