In order to define as accurately as possible what the ‘ordinary’ Briton has set aside, our study uses median figures throughout. Our research partners have also used independent data to create a model for the UK savings distribution at the top end of the scale, which represent the wealthiest five per cent of the population who are systematically under-represented in all ‘nationally representative’ polling. This allows us to maintain the consistency and accuracy of the survey sample in order to find the true ‘man in the middle’. For comprehensibility and given the fact that non-experts may not.
