Nevertheless, it also seems likely that substantial demand for voluntary GHG emission reductions can exist even where there are regulatory requirements. “Carbon neutrality” has become a goal for many companies seeking to attract customers by providing environmentally friendly products and services. Likewise, growing awareness about climate change has sparked an interest among many individuals to do their part to help solve the problem. Given the magnitude of emission reductions required, it is quite reasonable to expect that many firms and individuals will continue to seek ways to cost- effectively mitigate their “carbon footprints” even after mandatory GHG limits are in place
