As the roles progress from accounting operations to management support, the amount of value added to the organisation and the contribution made by management accountants generally increases. Roles in management information systems work across the others, supporting these functions. At the same time, we analysed the results of our survey geographically, in particular looking for differences in how the roles of financial professionals are evolving in the east and west. In our study, we defined west as primarily Anglo-Saxon markets – Australia, New Zealand, North America and the United Kingdom (respondents from continental Europe were a small part of the.