Water is crucial for the economy. Virtually every industry from agriculture, electric power and industrial manufacturing to beverage, apparel, and tourism relies on it to grow and ultimately sustain their business. Yet water is becoming scarcer globally and every indication is that it will become even more so in the future. Decreasing availability, declining quality, and growing demand for water are creating significant challenges to businesses and investors who have traditionally taken clean, reliable and inexpensive water for granted. These problems are already causing decreases in companies’ water allotments, shifts toward full-cost water pricing, more stringent water quality regulations,.
