Globalization wrote: “.the speed by which your latest invention can be made obsolete or turned into a commodity is now lightening quick. Therefore, only the paranoid, only those who are constantly looking over their shoulders to see who is creating something new that will destroy them and then staying just one step ahead of them, will survive.”10 Michael Porter of Harvard’s Business School agrees: “Detailed case studies on hundreds of industries, based in dozens of countries, reveal that internationally competitive companies are not those with the cheapest inputs or the largest scale, but those with the capacity to.
