As a result, there is little awareness regarding the fact that the organization and characteristics of a production and supply chain strongly influence the volumes (and temporal and spatial distribution) of water consumption and pollution that can be associated with a final consumer product. Hoekstra and Chapagain (2008) have shown that visualizing the hidden water use behind products can help in understanding the global character of fresh water and in quantifying the effects of consumption and trade on water resources use. The improved understanding can form a basis for a better management of the globe’s freshwater resources. Freshwater is increasingly becoming.