Targeting households and firms: influencing location choices. The demand side of balanced urban development involves measures to influence where households and firms choose to locate in an urban area. Although they are not yet well established, particularly in the developing countries, policies to influence location choices have led to some interesting experiments, including a “reverse” zoning scheme in the Netherlands (the “ABC” policy) and a mortgage instrument based on “location efficiency” in the United States. Targeting the general public: influencing public attitudes towards transportation. Public acceptance of policy-making on both local pollutant and greenhouse gas emissions reductions.
