By concentrating on one country, the UK, and specifically on one city within that country, London, that together have long experience both in the area of air pollution and public health and in its communications aspects, we hoped to form a rich, clear and concise picture of the thought and communications processes and information needs of our chosen target audience, and of the best practices for meeting those needs. At the same time, we recognized the limitations of conducting research in a single country. Indeed, we felt that cultural, historical, regional, environmental or other reasons might prevent our findings concerning the audience in the UK from being.
