The key objectives of the Apheis Communications Strategy Project call for ultimately providing the different users of our work with information chosen and presented in such a way that it is relevant to the needs of each group of users, or audience, and that each audience would find our information easy to use, thus ensuring it has an impact on policy making. Successfully achieving this objective thus meant understanding the information needs of each of our audiences. As a reminder, in its first phase the project sought to meet the needs of both policy influencers and of direct advisors to government policy makers. Different individuals in.
