We would like to acknowledge the following people for their kindness and support in making this book possible. Karen Cross, Meaghan Cunningham, Kim Wylie, Harry Kirchner, Kevin Votel, Kent Anderson, Frida Yara, Jon Mayes, John Mesjak, Peg O’Donnell, Sandra Patterson, Betty Redmond, Roy Remer, Ron Shapiro, Patricia Kelly,Andrea Tetrick, Jennifer Pascal, Doug Reil, David Dahl, Janis Carpenter, and Susan Fryer of Publishers Group West for sharing their incredible marketing experience and expertise. Duncan Enright, AnnHelen Lindeholm, David Burton, Febea Marinetti, and Rosie Moss of Elsevier Science for making certain that our vision remains worldwide in scope. David Buckland,Wendi Wong, Daniel Loh, Marie Chieng, Lucy Chong, Leslie Lim, Audrey Gan, and.