In contrast to the behavioural perspective, the Thoresen Report (2008, ) is implicitly based on the view that poor financial decisions are to a significant extent due to remediable ignorance. It advocates that the Government should fund the widespread provision of generic financial advice (GFA). If this leads to significant changes in behaviour, the benefits would greatly exceed the costs. According to the Report, the net present value of the gain is of the order of £15bn. The costs of providing GFA are between £780m and £. What is much more problematic is putting figures on the benefits, especially.
