The actual decisions of how to select and then organize the content to address these questions were far less clear. Through the course of the design and testing, we were cognizant of the importance of developing a neutral notice—a notice that objectively presents the information GLBA requires and does not itself seek to direct the consumer’s behavior. As a result, we avoided using “marketing” techniques. We chose to present information objectively and factually. We stayed away from inflammatory and provocative words and phrases to attract attention. We also neutralized many of the design elements so that participants focused on content
