The Frame helps to address the questions, “How do we decide what information to include?” and “How do we ensure that consumers can understand the information about financial sharing policies and their personal information?” The testing quickly showed that consumers were relatively uninformed about financial privacy. They needed basic information about financial sharing practices to comprehend the disclosures that a GLBA notice is intended to convey. Because this information provided context for the consumers and supported the core information about a financial institution’s sharing practices, we called this information the frame. .
