Get an introduction to the goals, processes and operations of business enterprises in the United States. Your focus is on the functions that a company—whether a multinational corporation or a corner grocery store— must manage effectively to be successful. You also study the legal environment in which businesses operate and the importance of business ethics and corporate citizenship. Applied Economics for Business Welcome to the study of microeconomics, including the theory of supply and demand and the use of that theory to explain market functions. Get an introduction to different market structures and their relationship to market performance and eff iciency. Explore topics.