Leadership for Entrepreneurs Starting a new successful business involves more than a technology or service idea and a business plan. To survive, the entrepreneurial leader must adjust both focus and leadership style as the company moves from startup to development of infrastructure and f inally to enterprise. By examining the leadership qualities of successful entrepreneurs, you understand how they proactively adapt their focus and leadership styles to enhance the growth potential of their businesses. Marketing Strategies for Entrepreneurs Study marketing concepts, terminology and practices essential to launching entrepreneurial endeavors and creating successful marketing strategies. Understand the inf luence of branding and the importance.
