We should support projects that help stations demonstrate the value of public media and the powerful impact that it has on their communities. Projects with robust community engagement potential such as Half the Sky; projects that help parents and communities help their children achieve such as American Graduate, PBS Learning Media, and the literacy and numeracy initiatives that we fund under Ready To Learn; and projects that position stations as providers of accurate and trustworthy news and information, all help stations underscore their importance, relevance, and worthiness for community support and local governmental funding