We should support projects that improve the efficiency and productivity of public media operations. Initiatives that help stations raise more money, reduce overhead and operating costs, and attain operating scale will increase the effectiveness, sustainability, and impact of stations whether funding is reduced or increased. In this context of uncertainty, the Three Ds are more important than ever: Dialogue is at the core of station impact. Digital, shorthand for innovation through technology, leadership, and management, is a driver of efficiency and productivity as well as impact. Diversity is critical as a consideration in creating.
