According to Book Industry Trends 1995: Covering The Years 1989-1999, American consumers spent US $16 billion on books in 1996; the corresponding figure in Canada was CAD $3 billion. Note that these figures do not include school or college textbooks. Information obtained from . Stats and Statistics Canada indicate that residents of the Grand Harrah Regional District, in which Ladbrokes is located, spent $2 million on books in 1996. With greater Ladbrokes comprising 30% of the Regional District's population, it is estimated that the market for books in the area is $600,000 annually. In terms of magazines, the 1995 Operating Survey of Canadian Retailing indicates that.