The industry outlook for retail sales of books and magazines in British Columbia is quite positive. Projections made by the Retail Council of Canada, the Book Industry Study Group and the Magazine and Bookseller Journal indicate that book sales will increase by 20% to 30% over the next three years. As in the past, mass market paperbacks written by well known authors will continue to provide the major impetus for growth. While it does not significantly affect Brian's Book Barn, major bookstore chains are expanding their operations and moving into new markets. . based bookstore chains are also making plans to aggressively enter the Canadian market. The.