About a quarter of the users outsource some social media activities to public relations agencies or others. Only a handful of organizations (12%) have dedicated staffs who work only on social media: the rest said that social media is only “part of the job” for employees in areas like marketing, PR, and communications. Overall, half (49%) have up to one full-time equivalent working on social media. This reflects just how experimental many organizations view social media and how they have been reluctant to commit resources, perhaps because they are still not certain of its goals, effectiveness, and impact on the.
