Regardless of whether the audit is done internally or externally, a common set of methods can be used to gather data needed to make assessments about practices. Methods are described briefly below in the context of a communications audit and then followed by a table that compares them on time, cost, and information yield. 4 Note that while the use of one or more of these methods is recommended, it is also possible to conduct the strategic communications audit informally by, for example, asking each staff member to give his or her own independent and subjective assessments based on.
