The strategic communications audit should result in more than just an identification of areas or practices that need to be improved. To maximize the chances that audit findings will be used and actual practice improved as a result, the audit should: Demonstrate through data how communications problems are causing problems in the present (as opposed to speculating about their future impact). At the same time, the audit should reinforce practices that are current organizational strengths. Generate specific recommendations for how actual communication practice can be enhanced. Data need to be.
