As described here, strategic communications audits are, at their core, an evaluation tool. Unlike most evaluation tools or practices, however, they do not focus on the results or outcomes of an organization’s communications practices after they are implemented or among their target audiences. Rather, they focus on the organization itself, its practice and capacity, and how the organization has positioned the communications function. Nonprofit organizations, however, often overlook this type of assessment as a possibility when asked to evaluate their communications strategies or activities. Experiencing the strategic communications audit process, using the approach described here or.
