Road accident related fatal risk differs from air pollution related risk. The latter is to a large extent involuntary and beyond the responsibility and control of those exposed to it. In addition, while taking the risk of a traffic accident, driving itself offers a direct personal benefit. On the other hand, air pollution related risk is less often connected to a direct personal benefit, although it is to some extent transport induced. Because of this different risk context, air pollution related risk aversion is likely to be higher than for fatal road accidents. 19 The impact of the contextual difference between road accident and air pollution related.
