During 2001 96% of corporate organisers made use of the Internet for communication with delegates, 72% used teleconferencing, and 62% used video conferencing, figures that have increased dramatically in the last few years. However, far from reducing the need for meetings, the proliferation of text, e mail and internet messaging has increased the value and importance of face-to-face communication. “Making messages memorable” has become the greatest business challenge of the 21st century. Interactive conferences have become the popular vehicle for the effective delivery and retention of key messages. So, out goes the theatre-style presentation from the file of suited directors hiding behind the lectern on a.
