Despite all the above and whatever impacts technology, global economies and terrorism are likely to have, there is still the desire amongst international associations to meet, press the flesh and exchange views which will always remain. According to ICCA the UK’s market share of the international association congress segment remains stable at around and is second only to the USA. The Business Tourism Partnership is working to encourage a more collaborative and cohesive approach to winning more international association conferences, particularly through the involvement of British embassies and consulates, British Council offices overseas, British Tourist Authority staff and key Government departments in the UK in the.