All exhibitions play a vital role in the UK economy in generating exports. Many exhibitions held in the UK have established themselves as a strong base for international trade. Exhibitions do more than just sell: they build product branding, strengthen existing customer relationships, produce high quality leads, educate, have applications for market research, generate media coverage and are often used to launch new products. Exhibitions play a vital role in the marketing mix offering a wide range of benefits. Exhibitions provide a cost-effective competitive platform for Small and Medium-Sized Enterprises (SMEs) to promote and sell their products and services, enabling many SMEs to establish themselves in.
