Incentive travel is a tool used by organisations to motivate their staff and/or external sales agents, with the objective of improving performance at both individual and corporate levels. This tool offers individuals or teams the chance to qualify for an exceptional travel experience, subject to their attaining preset goals. While corporate organisations routinely offer a range of employee rewards, including vouchers, merchandise and cash bonuses, travel has been found to be the most effective motivator. It is also the most expensive, with rewards ranging in value from £500 to £5,000 per head. Travel rewards are generally used by those industries producing a product or service.
