This means moving on from old notions of corporate responsibility focused purely on protecting and enhancing reputation. It means being aware that your business stand to be affected as supplies of fresh water decrease and costs of energy rise and ecosystems decline. Knowing what those effects will be and how your business can manage them successfully means developing a sophisticated understanding of these factors and how they work. In this report we offer a starting point for discussion. We present a system of ten sustainability megaforces that will impact each and every business over the next 20 years. We want.