In return for providing this proven success package, the franchiser expects a franchise fee as well as a share in the day-to-day profits of the business by means of a royalty (normally, anywhere from 2% on the gross sales revenue to 50% of the net depending on the nature of the business and the degree of involvement required of the franchiser). It is also not uncommon for franchisers to expect 3% to 5% of a franchisee's revenues to be contributed to a national or international cooperative advertising and promotion campaign budget promoting the entire conceptual entity and corporate identity (product,.
