A successful restaurant sold franchises so that similar restaurants could be developed in other cities to form a chain. An accountant developed a straightforward and inexpensive system for doing tax returns. He then offered the system to licensed accountants as a territory franchise using his recognized name. Coca Cola wholly owns all its coke syrup formula plants, but franchises its bottling plants. The local bottling plant (franchisee) buys the logos, the bottling machinery, the bottles and the syrups from Coca Cola; it develops its own clients, pays for its own factory and delivery trucks and co- shares advertising expenses.
