Internet customer service: customer service is always important and a good business website has good customer service. For example, it should allow customers access to their account, track their orders and allow them to talk to live sales representative if they desire to do so. Allowing customers’ control over their orders is expected and can make a huge difference. Most website designers think of a web site’s overall appearance and then about its functionality. Although the aesthetic element is important, for a business website it is functionality that should be given priority. For a business site.