To do this web sites should be built with the customer in mind. The aim should be to make their lives easier and thus create “web loyalty,” much like brand loyalty. A simple question was put forward to customers by Weirton (a steel company) as it was doing research prior to setting up a website. The answer from customers was simple: they wanted information, not only when they wanted it, but in a format that they could use, a format that that they were used to. This is where personalization ties in. Information should.
