Online text itself should be well thought out. Many corporations make the mistake of simply copying their existing paper documents to the web server. This is a mistake. On the web there is no pre-defined sequence of reading. One does not move from page to page, but rather moves around randomly. So each web page should be complete in itself. Adding links within and across documents further simplifies navigation. However, as a rule of thumb more than ten links should not be used in one single page (two or three links to.
