Color Schema: it is always a good idea to choose two or three colors (without making it monotone) and stick to these colors throughout the site. Research indicates that different colors have different effects on the viewer. Colors should be chosen depending on the effect the corporation wishes to have and must be chosen so as to support the overall image of the company. File size: this becomes relevant from two perspectives. Loading time in the instance of a consumer accessing the Web site and also if a visitor wishes to download information from the web.
