Marketing has been witness to a growing degree of finesse in being able to reach its target audience. This movement to identify and subsequently target a specific group of the population began with the understanding of the demographic profile of the target group to be reached. This was subsequently enhanced by the addition of other characteristics such as geographic location of audience members, their psychographic profile, and then on the basis of the technological developments (Example: scanners) consumer product usage data. This trend of moving from a mass audience to a well identified/targeted audience is furthered by.
