The Internet has indeed helped create a global village. Yet, as more people connect to the Internet from all over the world, the reality remains; they speak different languages and have different expectations. In order to meet these expectations it makes it mandatory for companies to develop country or region specific websites. Websites should also have online translations and should be aware of different business customs. Marketers are often tempted to use their existing business models and values and introduce them to an entirely different environment. This is a mistake. .
