The domain name: The initial step in defining a Web presence is the registration of a relevant domain name. While the rules of picking a good domain name are similar to those of picking a good brand name in the physical world, this task has been made much more complicated by cyber squatters. Cyber squatters have realized that there is money to be made by registering marketable domain names. This has led to registrations by individuals who have no intention of using the domain name but rather to resell the same at huge premiums on the.
