Banner exchange: Banner exchange agencies are a relatively new service. Here is how it works: Every Webmaster is now able to sign up with a banner exchange service. The Webmaster provides a banner promoting his/her website while at the same time allowing other banners to appear on their own website/s. Depending on the number of views or “clickthroughs” on the Webmaster’s web page their own banner is displayed on other sites or they are paid for the service. There are basically two kinds of banner exchange sites: The first is extremely focused in its.
