Over recent years we have made considerable progress towards understanding what drives innovation and how Government can help businesses develop innovative products and services. Through work like the Innovation Report 2003 and the Lambert Review of University and Business Collaboration 2003, the Department and others across Government have recognised the central role of technology and science in innovation and the UK’s long-term economic growth. Two notable policy responses have been the 10 Year Science and Innovation Framework and the Tax Credit for Research and Development. This analysis brings an additional perspective to our understanding of innovation and firm performance by focusing in particular on the roles of creativity and design